5 social media tips for new yoga teachers

Intimidated by social media? The truth is, you’re not alone. Most yoga teachers (including me) struggle with social media and how to approach it in an online yoga world that is super competitive and constantly evolving. Browsing the virtual world and finding your voice can be disturbing.

Choose to lead with authenticity, sincerity, and take the first step toward making a visible difference. Most likely, people will notice, discover you, and find many golden marketing opportunities to connect meaningfully with your online audience and grow your yoga career.

My 5 social media tips for new yoga teachers

Brownie’s points include the fact that social media is free and, when used intelligently, can be a productive marketing tool for the services it offers. Here are my 5 social media tips for new yoga teachers.

1. Publish for a purpose

When you get started, use a scheduling app to help you plan your social media posts for the coming week. Don’t post to impress, but to connect with your target audience. Take time out of your daily routine for meaningful and consistent engagement with stories, content, live video, IGTV, and more.

Educate your audience with impactful content that is authentic and designed to help them. Listen to their feedback and creatively use their responses to your online content.

Follow credible yoga teachers / communities on social media, comment, like, share and learn along the way.

Read: How to be authentic on social media as a yoga teacher: yoga nomads

2. Language makes the difference

Communicate to truly connect and not overwhelm your followers. Use simple language that your audience understands. Avoid using heavy jargon and anatomical terms.

Instead, work towards a communication that touches your audience’s strings, promises to create online connections, and ultimately aims to meet their needs and help them grow, learn and be inspired.

Practice makes perfect, don’t be afraid to make mistakes and learn from every experience. Remember, you’re not a social media expert, so don’t be disappointed too soon.

It takes time and effort to achieve this.

Read: Difference between yoga instructors and yoga teachers

3. Be yourself

Don’t try to mimic the perfect hand stops and advanced positions that everyone sees on social media. Let your feeds show it yoga is inclusive; everyone and everyone can choose to practice yoga.

Celebrate this diversity and spread love through your passion and dedication. Aim for quality content and descriptions.

Build relationships online with your audience through one post at a time. Your goal should be to create sources that generate curiosity, debate, and quick questions that result in active engagement.

Your followers will appreciate it when you come from a space of empathy and commitment. Show your audience that you are fully invested in what inspires them the most.

Your actual, online character should resonate with the same vibration.

Samyak Yoga - History of Instagram

4. What is measured is managed

Be very practical and realistic about your social media plan. The first step is to not compare yourself to established teachers who have a lot of followers on social media.

Your value cannot be measured by the number of likes and daily comments you receive.

Analyze your growth month after month to help you understand which posts worked well and why.

At the same time, evaluate those who have not acted and find out why. It will help you establish a plan to understand the areas that require the most attention.

Seek professional help if it is accessible to you or use online tools for results-oriented self-training.

5. Imperfection over perfection

Finally, don’t go with the mindset of being a perfectionist in Social Media Management; you will end up frustrated.

Take small steps by first starting with Instagram and then slowly graduating to Facebook. Make new mistakes, learn from them, and ask for help.

Stay consistent in teaching and interacting with your students.

Encourage Google and Facebook reviews as much as you can. Word of mouth is another powerful asset and your students are your best influencers.

There is no one-size-fits-all magic formula. You will finally find out what works for you and what doesn’t. Until then, keep trying, creating and inspiring.

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